13 Actionable SEO Tips to Improve Your Website Ranking
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In this digital era, having a website is just the beginning of your online journey. To be found in the sea of business websites available on the internet is the real challenge of the online world. SEO for brand awareness is a way out of this challenge. It is the art and science of enhancing your website's visibility on search engines like Google, Bing and others.
SEO helps you to reach your target audience, improves the visibility of your website, builds trust and credibility, attracts local customers and provides long-term growth.
Here are some small actionable SEO best practices that can help you in improving the ranking of your website.
1. Make Proper Use of Meta Title and Meta Description
One of the SEO best practices is creating unique and compelling meta titles and meta descriptions including keywords. Both play an important role in enticing users to click on your website but be mindful that it should be related to the content.
Meta Description is not visible on your page, and meta title may or may not be visible on your webpage but it is very important for the crawler to understand what your website and webpages are offering.
Meta Title should be between 50 to 60 characters long and Meta Description should be between 150 to 160 characters long.
2. Utilise Header Tags to Organise Content
Header Tags (H1, H2, H3, ... , H6) are HTML elements defining headings and subheadings in a hierarchical order on a webpage. It is SEO-friendly practice and organises content thus improving readability.
3. Do Competitor Analysis
Competitor Analysis is one of the SEO best practices for higher ranking. Analyze the keywords your competitors are ranking for and identify those driving the most traffic. Utilise these insights to target relevant keywords with high search volume and low competition. This allows you to optimize your content and rank for the terms your audience is actively searching for.
4. Ensure Your Website's Responsiveness
Make sure that your website is responsive as it improves user experience and also helps in indexing and ranking of your site.(Source) Search engines like Google prioritizes responsive websites in the search results. A responsive website improves the website's SEO, increasing visibility and thus, driving more traffic.
5.Enhance Website Speed
Make sure that your website is fast and has least loading time. Nowadays users have less patience and don't like to wait. Therefore, optimise the images of your website, upgrade hosting services and invest in a cloud delivery network if necessary. You can also use Pingdom or Google to test the website speed.
6. SSL Encryption is a must.
Your domain address starts with "https" instead of "http" if you have SSL certificates.
Having SSL encryption is mandatory nowadays because it builds trust in your website. Many popular browsers (including Google Chrome) will even inform users of an insecure connection if SSL encryption is missing. It also safeguards your website from hackers and spammers.
7. Integrate Internal Links
The addition of internal links between pages on your site is among SEO best practices that helps search engines and users navigate your site. Whenever you write content, try linking to related pages. Your new pages should also be linked internally.
A good internal link is one that uses anchor text (clickable text) that describes the subject of the linked page. Providing your users can read it naturally.
8. Make your images SEO-friendly
Among the SEO best practices, image optimization is one. Image optimization makes your website faster, more accessible, and easier to understand. Firstly, resize and compress your image files to make them as small as possible so load times can be reduced.
Secondly, descriptive alt texts (HTML image descriptions) should accompany images that convey important information. It helps search engines and users of screen readers understand what the image depicts.
9. Focus on E-E-A-T technique
E-E-A-T ,experience, expertise, authority, and trust, is not a direct ranking factor, but Google says it uses "a variety of signals as a proxy to tell if content seems to match E-E-A-T."
Is E-A-T a ranking factor? Not if you mean there's some technical thing like with speed that we can measure directly.
— Danny Sullivan (@dannysullivan) October 11, 2019
We do use a variety of signals as a proxy to tell if content seems to match E-A-T as humans would assess it.
In that regard, yeah, it's a ranking factor.
Words of Danny Sullivan from Google regarding E-A-T being a ranking factor of the website [Source: X]
The more backlinks you get, the better, and adding expert quotes may help.
.@Marie_Haynes asked @methode about EAT. He said it's largely based on links and mentions on authoritative sites. #SMX
— Patrick Stox (@patrickstox) March 15, 2018
Words of Patrick Stox from Ahref regarding the contribution of Backlinks in E-E-A-T Technique [Source: X]
10. Conduct Keyword Research
Keyword Research is the process of identifying the words and phrases your target audience uses when searching for information, products, or services related to your business.
You can also use tools for keyword research like:
Always include keywords in your website's content and also try targeting low competition keywords. It helps a lot in improving your website's ranking.
11. 404 Errors: Check and Fix
Error 404 implies that a page can no longer be found. There could be several reasons for this message. Whatever the reason, this error should be avoided. You can use SEO Quake to find and repair these dead links.
12. Be proactive in indexing
Submit an XML sitemap to Google using Google Search Console to tell the search engine which of your pages should be indexed (i.e., added to its database of possible search results).
Basically, an XML sitemap means a file that lists the pages you want to be indexed. Make sure to include the pages you want to be indexed and include the unwanted pages in the robot.txt file.
13. Utilise FAQ Section To Rank For Long-Tail keyword
FAQ Section answers the most common questions on a topic. It can be used to include long-tail keywords that improve your website's ranking. A long tail keyword is a phrase that is generally made from three to five words and is more specific than generic keywords.
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